Just Desserts: Arenas Dream Cakes
It started as a side hustle. 13-year-old Joana made a batch of cupcakes from a boxed cake mix – and sold them, unfrosted, throughout the neighborhood for 50 cents a piece. She sold out. She made more, and sold out again. The entrepreneurial seeds were sown. Today, Joana Arenas is grown, married – and still selling cupcakes. Her confections have grown up, too. (Cupcakes are now scratch-made in a variety of flavors, fully frosted, with toppings worthy of winning any Food Network bake-off.) This is the story behind Arenas Dream Cakes, a Westside bakery…
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