The Frame Game
Naive. Unrealistic. Gullible. When people discover I Heart Costa Mesa is an online magazine dedicated to celebrating our city and only focusing on the good – they think we are blinded to all the difficulties and injustices in the world. But the truth is, we are painfully aware of it all – the brutal as well as the beautiful. It’s just that our team has made a very deliberate, conscious decision to feed the stories that highlight the everyday good, the positive, the productive. Because we want this project to embody what so many of you already know… that the secret to leading a happy life is all in how you frame it. And when it comes to productivity, positivity and frames, nobody walks that talk better than the hardworking couple-preneurs – Medi and Kristen Bendanna – over at Best Framing.
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